Food Content Officer Indonesia
Green Park Content – Jakarta
Green Park Content is a global content tech agency producing premium content for clients such as Unilever, PepsiCo, Merck, Nivea, Nestle, and Jasmine Alimentos. With offices in London, New York, Sao Paolo, and Jakarta, we are the brain behind the content hub http://www.allthingshair.com in six countries, including Indonesia, Philippines and Thailand.
We help brands become publishers by delivering relevant and engaging content at scale. Dedicated teams of experts create editorial, videos, image—and more—that capture attention in the B2C and B2B arenas.
We are about to launch a project with one of the global food brands in Indonesia. Fueled by our own expert knowledge, we will be in charge of creating variations of recipes, writing new articles to entice home cooks and then shoot stunning final dish imagery and videos. These assets will be then published in a brand new site set to be launched in 2018.
Participate in the recruitment of—and manage—editors and studio team for the Indonesian food-division team
Define the content calendar for the upcoming food project
Maintain a WordPress website which operates as a newsroom model—writing, leading and overseeing publishing a high volume of written content and videos (produced in-house) per month
Planning and creating the article production and coordinating with the studio to ensure high quality and relevant imagery. Day-to-day client liaison and management – including attending client meetings and calls.
Guarantee production deadline and targets for the Indonesian food website
Sourcing and directing Indonesian-based talent (vloggers and bloggers) and link building initiatives
Write SEO-optimised-articles (e.g. food hacks, lifestyle articles, etc.) along with recipe/tasting/engaging videos based on the content plan, working along with the client on the review process
Organise and manage internal processes between teams and freelancers
Collaborate with the GPC team on the design of the project (including site sessions, categories and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production
Implement, evaluate, and grow the Indonesian food content strategy, ensuring targets and KPIs are delivered across the market
Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all time
Liaise with the studio team and ensure the photoshoot is done accordingly with the client’s needs
Required skills and experience:
Previous experience managing a department/hub
Minimum 3 years of experience in the food sector, crafting and curating content—completing high-quality content delivery under deadlines
SEO knowledge is essential
Excellent writing, editing, proofreading and communication skills
Awareness of content trends and news platforms within the food sectors—across all platforms—and awareness of commercial developments within these fields
An organised and highly meticulous nature
A creative mind with positive, can-do attitude
You must be:
An entrepreneurial self-starter who is excited about building major projects from the bottom-up
Hands-on; willing to get involved with every stage of the content creation process
An inspiring mentor to your team
Able to write and communicate effectively in Bahasa Indonesia and English
If you are interested in this position, please apply here with your portfolio, sample of writing (only in food-related subject), and your current availability.